Location:Atlanta, GA, 30309, USA
Company:Kodak
Keywords:
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Manager, Primary Research & Insights - Atlanta, GA
Job Details:
Requisition Number 14919BR Position Title Position Description Overview:
TheManager, Primary Research & Insightsis responsible for 1) Defining, driving and managing qualitative and quantitative consumer and business research for the Americas region 2) Managing relationships with Worldwide (WW) primary researchers, keeping the region informed of consumer and business research at WW and sharing region consumer and business research insights with WW 3) Summarizing and synthesizing information and mining insights from completed studies for region consumption Additional Responsibilities and Desired Skills:
* Serve as regions expert on consumer and business research matters * Analyzes and reports on consumer and business research learning's at regular intervals * Conducts In-region message testing, consumer or business component of in-market tests/promotions * Ability to translate consumer and business learning into actionable recommendations for business growth * Analysis Software Package experience (e.g., SAS, SPSS) * Microsoft Business Software proficiency (e.g., Excel, Access, PowerPoint) Minimum Requirements:
* Minumum Education:
BS/BA required, MBA/MS preferred * 8+ years experience with demonstrated leadership in consumer and/or business research at a manufacturer or market research supplier * Deep understanding and experience with all quantitative research methods (e.g., segmentation, brand equity, conjoint/ choice modeling, multivariate/logistic modeling * Deep understanding and experience with all qualitative research methods (e.g., focus groups, intercepts) * Strong analytical skills (including experimental design) and strong communication skills (written and verbal) Position Type Full Time Geographic Location USA - GA - Atlanta Experience Level within Functional Area 7-10 Years Functional Area Marketing / Market Research Minimum Education Level Bachelors Degree Date Posted 21-Oct-2009
TheManager, Primary Research & Insightsis responsible for 1) Defining, driving and managing qualitative and quantitative consumer and business research for the Americas region 2) Managing relationships with Worldwide (WW) primary researchers, keeping the region informed of consumer and business research at WW and sharing region consumer and business research insights with WW 3) Summarizing and synthesizing information and mining insights from completed studies for region consumption Additional Responsibilities and Desired Skills:
* Serve as regions expert on consumer and business research matters * Analyzes and reports on consumer and business research learning's at regular intervals * Conducts In-region message testing, consumer or business component of in-market tests/promotions * Ability to translate consumer and business learning into actionable recommendations for business growth * Analysis Software Package experience (e.g., SAS, SPSS) * Microsoft Business Software proficiency (e.g., Excel, Access, PowerPoint) Minimum Requirements:
* Minumum Education:
BS/BA required, MBA/MS preferred * 8+ years experience with demonstrated leadership in consumer and/or business research at a manufacturer or market research supplier * Deep understanding and experience with all quantitative research methods (e.g., segmentation, brand equity, conjoint/ choice modeling, multivariate/logistic modeling * Deep understanding and experience with all qualitative research methods (e.g., focus groups, intercepts) * Strong analytical skills (including experimental design) and strong communication skills (written and verbal) Position Type Full Time Geographic Location USA - GA - Atlanta Experience Level within Functional Area 7-10 Years Functional Area Marketing / Market Research Minimum Education Level Bachelors Degree Date Posted 21-Oct-2009
