Manager, eMarketing

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Georgia-Atlanta Newell Rubbermaid is a global marketer of consumer and commercial products that touch the lives of people where they live, work and play. We are committed to building consumer and commercial Brands That MatterTMwhile leveraging the benefits of being one company:
shared expertise, operating efficiencies, and a culture of innovation. Our globally recognized brands include Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, BernzOmatic, Rubbermaid, Graco, Calphalon, Goody, and Teutonia. This is a job summary which includes essential job duties of the position. More specific information regarding duties may be provided upon request for particular locations and facilities. * Develops and manages comprehensive digital strategy and marketing plan for the N. American market * Drives the ongoing evolution of the customer experience and functionality for gracobaby.com and other electronic touch points * Manages the seamless integration of offline branding initiatives with the online world * Supports and drives the online marketing for specific product and sales initiatives * Oversees team members and agency partners to execute online marketing campaigns and to build, enhance and maintain all electronic consumer communications touch points * Drives/Increases traffic, consumer engagement and consumer advocacy through a systematic test, learn and optimize approach * Increases growth and manages the health of the e-mail database through consumer acquisition initiatives * Assists in building and executing the overall consumer acquisition and retention strategy for all electronic vehicles including web, email, mobile and in-store kiosks * Manages online marketing and development budget and assesses return on investment for all online campaigns * Oversees ratings and reviews program; indentifies trends and potential insights from consumer feedback and work with the appropriate cross-functional teams to make them actionable * Regularly reviews, interprets and makes actionable decisions based on key online performance metrics to optimize effectiveness of all digital communication touch points. * Works in conjunction with the Channel Marketing team to build relationships, identify co-marketing opportunities and develop brand strategy and standards on customer websites * Work in conjunction with the PR/Social Media team to identify opportunities for integration and cross-pollination in order to support a comprehensive and consistent digital brand strategy * Provides regular reporting and updates to the executive and marketing teams * Actively participates in relevant meetings to develop brand strategy as related to digital marketing * Bachelor's degree in Marketing or related field * 5 years solid experience in web, email and mobile marketing with proven results executing, analyzing and optimizing emarketing initiatives * Experience working with and managing agencies * Extensive knowledge of digital marketing strategies and tactics * Background in consumer products * Ability to identify marketing opportunities, develop and implement innovative solutions and manage multiple projects and cross functional teams * Knowledge of how to identify and develop key digital performance indicators for digital programs (web, email and mobile) * Excellent organizational, communication, presentation, and interpersonal skills * Strong attention to detail * ROI focused * Proven track record of executing comprehensive online marketing programs that drive results * Analytical and results oriented * Able to work & influence various members of cross functional teams * Ability to understand & communicate information across all mediums of communications * Knowledge of Microsoft technologies (include Sharepoint/Commerce Server) and Silverpop a plus Newell Rubbermaid and its Business Units are Equal Opportunity Employers and comply with applicable employment laws. M/F/D/V are encouraged to apply.