Location:KOHLER, WI, 53044, USA
Company:Kohler
Keywords:
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Consumer Marketing Manager
Job Details:
FT-FULL TIME Exempt posted 07/09/09 KOHLER, WI Requirements Primary Function:
The Consumer Marketing Manager will drive Kohler's Consumer Experience strategy for the Kohler brand. The Manager will be responsible for managing the entire consumer experience driving metric-driven changes to marketing programs. This will include delivering consumer insights into the decision making process around communication, product development, marketing, market research, channel, CRM and multi-cultural marketing activities. This position is responsible for understanding consumer attitudes, behaviors and motivation with focus on generating breakthrough consumer insights to drive growth in the consumer channel. Utilizing marketplace dynamics, competitive intelligence, consumer and customer insights, this position will create an information pipeline that is critical for strategic and tactical decisions. These decisions will drive innovation, product merchandising, research gaps, product development, communication initiatives, channel activity and CRM initiatives targeted at the consumer. This position will also ensure that key decisions that drive consumer strategy, marketing plans and the consumer experience are based on relevant insights and consumer data. In the future, this position would have responsibility for design services as well. Relationships:
Reports to Vice President - Kohler Brand and Channel Marketing. Will have 4-5 direct/indirect reports. Initially will be fewer until additional headcount can be added to support this initiative. Education and Experience Requirements:
Bachelor Degree in Communications, Systems Development, or Marketing and at least 7-10 years experience in an integrated communications agency or corporate marketing or advertising environment. Lead generation and management experience along with proven database and segmentation marketing skills. Extensive direct marketing knowledge and application Must have strong people skills and project management skills. Must have working knowledge of databases and how they apply to customer-centric marketing. Must be able to work in a team-based, cross-functional environment. Must have good written and verbal communication skills. Brand experience on either corporate or agency-side preferred.
The Consumer Marketing Manager will drive Kohler's Consumer Experience strategy for the Kohler brand. The Manager will be responsible for managing the entire consumer experience driving metric-driven changes to marketing programs. This will include delivering consumer insights into the decision making process around communication, product development, marketing, market research, channel, CRM and multi-cultural marketing activities. This position is responsible for understanding consumer attitudes, behaviors and motivation with focus on generating breakthrough consumer insights to drive growth in the consumer channel. Utilizing marketplace dynamics, competitive intelligence, consumer and customer insights, this position will create an information pipeline that is critical for strategic and tactical decisions. These decisions will drive innovation, product merchandising, research gaps, product development, communication initiatives, channel activity and CRM initiatives targeted at the consumer. This position will also ensure that key decisions that drive consumer strategy, marketing plans and the consumer experience are based on relevant insights and consumer data. In the future, this position would have responsibility for design services as well. Relationships:
Reports to Vice President - Kohler Brand and Channel Marketing. Will have 4-5 direct/indirect reports. Initially will be fewer until additional headcount can be added to support this initiative. Education and Experience Requirements:
Bachelor Degree in Communications, Systems Development, or Marketing and at least 7-10 years experience in an integrated communications agency or corporate marketing or advertising environment. Lead generation and management experience along with proven database and segmentation marketing skills. Extensive direct marketing knowledge and application Must have strong people skills and project management skills. Must have working knowledge of databases and how they apply to customer-centric marketing. Must be able to work in a team-based, cross-functional environment. Must have good written and verbal communication skills. Brand experience on either corporate or agency-side preferred.
