Assistant Global Brand Marketing Manager

Job Details:

  Hasbro, Inc. is a worldwide leader in children?s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com. SUMMARY Assists the Senior Global Brand Marketing Manager on Emerging Markets (Latin American, Mexico, Eastern Europe and Asia) in supporting and counseling the Hasbro Emerging Markets in achieving their individual growth goals.    Reports to:
   Senior Global Brand Marketing Manager   KEY RESPONSBILITIES v     Communicate between Global Brand Team (GBT) and markets to answer tactical go-to-market and product development questions.   v     Deliver &/or coordinate delivery of product and marketing communication assets & product development detail as needed by markets, including but not limited to:
 packaging art assets o       Television Commercials o       Point of Purchase/Sale materials o       Game Demos o       Item numbers o       Pricing   v     Secure and compile the Emerging Markets Eastern Europe and Asia (EMEA) product development plan and assist project management, as needed, to execute.