Marketing Manager

Job Details:

Posting Job Title Requisition # 115416BR Location United States - Ohio - Columbus Area of Interest Marketing Creative Interactive Marketing Position Type Full Time Posting Job Description The Time Warner Cable Media Sales currently seeks a Marketing Manager to be responsible for mid-size markets. The location of this position is flexible within Ohio and Midwest market areas. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position. MAJOR FUNCTION:
Manages, develops, distributes and maintains all aspects of creative related to:
communications, brand and product presentations and tools for advertising sales. This position is responsible for marketing initiatives within a portion of the markets for the Ad Sales Region. . Create and format advertising sales and communication information, especially presentations, for electronic/multimedia use and distribution. . Oversee Marketing Specialists/Coordinators within assigned markets to ensure timely project completion. . Develop, distribute and maintain electronic media kit and all related collateral materials (sales, research, mapping, market pieces, etc.). . Work closely with fellow Marketing Services Leaders throughout region to translate strategic direction and initiatives into creative concept and implementation. . Streamlines processes and identifies technological solutions to enhance creative sales tools. . Develop and coordinate production of all in-house/out-of-house media self-promotional support (i.e., print ads, radio/TV commercials, Point of Purchase and artwork) to increase market penetration of cable advertising. . Develop and enhance Media Sales Extranet (ie:
cablemediasales.com) and Intranet (ie:
TWSalesnet). . Develop revenue initiatives along with Director and Product Development Leaders for client opportunities online as well as the development of other creative client-related services. . Ensure design/logo standards, including color, usage, etc. . Train sales and other staff in the use and benefits of electronic media/product development. . Maintain Time Warner Media Sales communication's tools for the purpose of packaging and sales materials. . Maintain consistent image for all Media Sales materials utilized by the Media Sales staff while maintaining a consistent image with the division/Region. . Support and develop training initiatives and act as a consultative role to sales managers and account executives in marketing the current Internet and cable advertising packages. . Responsible for related annual budgets to Functional Leader of Marketing. . Any other duties as assigned by Regional Leader of Marketing Services or Functional Leader of Marketing. SKILLS & QUALIFICATIONS:
. Bachelors Degree in Marketing and/or Communications, Design preferred. . Minimum 5+ years in electronic media advertising sales, preferably cable, previous management experience preferred. . Strong working knowledge of MS Office. HTML,Photoshop, Illustrator, In Design, Flash and FrontPage familiarity helpful. . Demonstrated ability to coordinate projects with multiple departments and vendors. . High level of project planning, development and implementation. . Ability to organize workflow. . Must have strong verbal, written and interpersonal communication skills and the ability to follow through on multiple tasks. . Must be willing to travel up to 40%. . Knowledge of web page designs and HTML for internet/intranet development . Knowledge of banner advertisement creation. Familiarity with Flash application helpful. . Knowledge of various multimedia, graphics and web development software helpful. . Knowledge of banner advertising, capturing/digitizing streaming media, image editing/graphic design, internet scripts and project management. . Strong working knowledge of PC systems, software and peripheral hardware. . Must be able to work independently on a project basis and meet frequent deadlines THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY PEOPLE ASSIGNED TO THIS JOB. THEY ARE NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED. Time Warner Cable offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, tuition reimbursement, free cable (in specified areas) and free AOL. Qualified candidates should apply in person using the Time Warner Cable kiosk (where available) or on-line at www.timewarnercable.com. EOE/M/F/D/V