Research Manager

Job Details:

Posting Job Title Requisition # 115415BR Location United States - Ohio - Columbus Area of Interest Corp Communications/Corp Affairs/Government Affairs Market/Media Research Research and Development Position Type Full Time Posting Job Description The Time Warner Cable Media Sales currently seeks a Researh Manager to be responsible for mid-size markets. The location of this position is flexible within Ohio and Midwest market areas. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position. MAJOR FUNCTION:
Manages research development and execution for assigned markets within Region . Support Research Functional Leader for Region with all national/regional and local research initiatives. . Oversee Advertising Sales client and research databases (Strata, Scarborough, Nielsen, etc.) for assigned markets. Assist and oversee Research Specialists/Coordinators in assigned markets and Sales Management by utilizing research tools and preparing targeted presentations to break new product categories and maximize revenue opportunities. . Oversee Region training and development in application and utilization of research and sales software. . Manage Research Specialists/Coordinators in assigned markets with all qualitative and quantitative analysis. . Assist Research Functional Leader with annual research budget and justification thereof. . Oversee Research Specialists/Coordinators in the development of client surveys, customer polls and analyzes information to improve Ad Sales customer products and services throughout the Region. . Oversee development of all qualitative/quantitative sales sheets presentations/packages. . Support Director of Marketing Services for Region and Product Development Leaders in the enhancement of research applications online. . Oversee integration of research in all product development throughout Region. . Establish protocol for Research Specialists/Coordinators in developing 1:
1 relationships with the Sales Staffs in assigned markets and support of all Management initiatives as it relates to research. . Support Research Functional Leader with any research expansion as directed by Corporate for Advertising Sales. . Other duties as assigned. SKILLS AND QUALIFICATIONS:
. Minimum 5+ years experience in cable advertising sales, and/or research and marketing experience within a sales company, Agency or client side management experience preferred. . Bachelors Degree in Marketing and/or Communications preferred . Strong organizational skills with follow through on details and the ability to effectively manage multiple tasks. . Working knowledge of cable and broadcast advertising research tools, and understanding of local research and ratings methodology preferred. . Analytical skills, mathematical ability and an understanding of marketing strategies. . Detail oriented and precise self-starter who takes initiative. . Working knowledge of multiple media and advertising sales. . Extensive experience with Word, Excel and Power Point or similar software. . Good verbal, written and interpersonal communications. . Ability to instruct and train personnel. . Must be willing to travel up to 40%. THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY PEOPLE ASSIGNED TO THIS JOB. THEY ARE NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED. Time Warner Cable offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, tuition reimbursement, free cable (in specified areas) and free AOL. Qualified candidates should apply in person using the Time Warner Cable kiosk (where available) or on-line at www.timewarnercable.com. EOE/M/F/D/V