Research Specialist

Job Details:

Posting Job Title Requisition # 115476BR Location United States - New York - Latham Area of Interest Ad Sales Research and Development Position Type Full Time Posting Job Description The Time Warner Cable Media Sales currently seeks a Research Specialist. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position. MAJOR FUNCTION:
Provides marketing research support for the region. . Use and understand secondary market research databases in order to create compelling presentations and sales sheets. . Utilize critical thinking skills, industry knowledge, and research to assess and identify client needs.. . Assists AE's and sales management by developing strategic presentations through appropriate research, analysis and interpretation. . Oversee development of client surveys and customer polls. Analyzes information to improve Media Sales customer products and services throughout the region. . Utilizes Media Sales client and research databases (Strata, Scarborough, Nielsen, etc.) for assigned markets to secure supporting data for strategic presentations. . Develop 1:
1 relationships with the Sales Management and Sales staff throughout the region as it relates to research. . Provides guidance and training to sales and management personnel in application and utilization of research and sales software. . Present to clients with or without Account Executives when necessary to explain trends and market values of advertising proposals as they relate to market research. . Analysis of competitive media, industry trends, and market intelligence for Ad Sales management/Sales Staff. . Assists Manager/Supervisor of Research with support of national, regional and corporate market research needs. . Other duties as assigned. SKILLS AND QUALIFICATIONS:
. Minimum 3+ years experience in cable advertising sales, and/or research and marketing experience within a sales company, Agency or client side management experience preferred. . Bachelors Degree in Marketing and/or Communications preferred . Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. . Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. . Strong organizational skills with follow through on details and the ability to effectively manage multiple tasks. . Working knowledge of cable and broadcast advertising research tools, and understanding of local research and ratings methodology preferred. . Analytical skills, mathematical ability and an understanding of marketing strategies. . Detail oriented and precise self-starter who takes initiative. . Working knowledge of multiple media and advertising sales. . Extensive experience with Word, Excel and Power Point or similar software. . Good verbal, written and interpersonal communications. . Ability to instruct and train personnel. . Must be willing to travel. THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY PEOPLE ASSIGNED TO THIS JOB. THEY ARE NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED. Time Warner Cable offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, tuition reimbursement, free cable (in specified areas) and free AOL. Qualified candidates should apply in person using the Time Warner Cable kiosk (where available) or on-line at www.timewarnercable.com. EOE/M/F/D/V